Denver

Ethical Jewelry Company 'Brilliant Earth' Debuts Cherry Creek Showroom

AI Assisted Icon
Published on July 24, 2017
Ethical Jewelry Company 'Brilliant Earth' Debuts Cherry Creek ShowroomPhoto: Brilliant Earth/Yelp

In need of some jewelry? A new business has you covered. Located at 100 Fillmore St. in Cherry Creek, the new arrival is called Brilliant Earth.

It's the only Denver showroom for the San Francisco-based company, which "is dedicated to cultivating a more transparent, sustainable, and compassionate jewelry industry." Available by appointment only, its aim is to allow customers to browse "ethical origin, eco-friendly fine jewelry in an informative and fun environment." From the Brilliant Earth website:

When you ascend from the bustling sidewalks of the Cherry Creek shopping district to our light-flooded second floor jewelry store, you’ll be greeted by a jewelry specialist ready to guide you through the process of choosing an engagement ring, wedding ring or other special piece.

Our jewelry specialist will help you create your dream ring by combining the ideal diamond or colored gemstone with the precious metal and design of your choice. You can also browse our vast collection of heirloom-quality vintage rings, or choose from many stunning pre-set engagement rings available for immediate purchase. If you are interested in a completely unique custom ring, our jewelry specialist will detail how a jeweler from our design team can make your vision a beautiful reality.

With just one review on Yelp thus far, Brilliant Earth currently has a five-star rating.

E.A. H., who was the first Yelper to review the new spot on July 23rd, said: "My husband and I had been looking for an anniversary ring using Brilliant Earth's website to get an idea of possible alternatives,  I liked what I saw there better than most other rings seen online or in stores."

Interested? Stop by to welcome the new business to the neighborhood. Brilliant Earth is open Wednesday–Sunday from 10am–7pm. (It's closed on Monday and Tuesday).