Is your current makeup losing its luster? A new cosmetics and beauty supply store known for its eyeshadow palettes and brushes is here to help. Part of a nationwide chain that frequently collaborates with online influencers, you can find the new Morphe at 639 E. Shaw Ave. inside Fashion Fair in north Fresno.
Founded in 2008 in Los Angeles, the business sells its own brand of cosmetics in its stores, online and at select Ulta locations. Last month, about 2,000 makeup lovers waited for hours outside the Fresno store to meet YouTube celebrity and makeup guru Jeffree Star, reports the Fresno Bee.
Now that the crowds have thinned a bit, stop in to check out new arrivals like the Blushing Babes blush trio, Brontour (bronzer with a matte contour shade) and the Babe in Paradise highlighter palette.
There's just one review on Yelp thus far, which gives it four stars.
Lorraine C., who was the first Yelper to review the new spot on April 8, said, "I've gotten a few Morphe products online and at Ulta. My daughter is actually a bigger fan than I am, so we were both thrilled when a Fresno location was under wraps and now officially open. Morphe employees are super nice and helpful and don't mind you asking a lot of questions. The place can get crowded so try having a little patience when coming here."
Swing on by to take a peek for yourself: Morphe is open Monday–Saturday from 10 a.m.–9 p.m., and Sunday from 11 a.m.–7 p.m.
