Austin-based social media and marketing automation company OutboundEngine has secured $8 million in debt financing, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced July 2 and financed by Horizon Technology Finance.

According to its Crunchbase profile, "OutboundEngine is an Austin, TX-based marketing technology company that helps businesses grow by making online marketing simple. The company’s SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers."

The seven-year-old company has raised eight previous funding rounds, including a $16 million Series C round in 2016.

The round brings total funding raised by Austin companies in advertising over the past 90 days to $66 million, an increase of $66 million from the previous three-month period. The local advertising industry has seen 10 funding rounds over the past year, raking in a total of $68 million in venture funding.

In other local funding news, performance and analytics company Vyopta Incorporated announced a $7.5 million Series B funding round on July 10, financed by Elsewhere Partners.

According to Crunchbase, "Vyopta provides analytics products that large enterprises use to improve video and web collaboration. The cloud-based platform allows organizations to simplify the management, reduce the cost, and improve quality and increase usage of video and web collaboration tools. We serve a wide range of customers, including those in the financial, technology, healthcare, consumer products, education and government sectors."

Founded in 2007, the company has raised two previous rounds, including a $1 million Series A round in 2016.

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