Los Angeles-based esports company Playfull has secured $2 million in seed funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced Aug. 1.
According to its Crunchbase profile, "Playfull tracks a gamer’s performance across several popular eSports games and sends them personalized, relevant rewards for meaningful achievements and wins. Playfull synthesizes gameplay data, demographic data and redemption data to train a proprietary rewards engine to deliver the perfect reward to players at the perfect moment."
The five-year-old startup has raised two previous funding rounds, including a $1 million pre-seed round in 2018.
The round brings total funding raised by Los Angeles companies in apps over the past month to $2.8 million, an increase of $1.2 million from the month before. The local apps industry has seen 33 funding rounds over the past year, capturing a total of $34 million in venture funding.
In other local funding news, product research and product management company EnjoyHQ announced a $2 million seed funding round on Aug. 6, led by Point Nine Capital.
According to Crunchbase, "EnjoyHQ helps product, design and user research teams centralize customer feedback and research data in one place. Teams at companies like Adobe, Booking.com and GrubHub use EnjoyHQ to get insights about their customers and improve their products and customer experiences. The platform allows teams to quantify qualitative data, build research projects, build reports and share insights easily across the entire organization."
Founded in 2015, the company has raised two previous rounds, including a seed round in 2018.
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