The Menlo Park BevMo! been temporarily closed on account of multiple instances of selling alcohol to underage customers. The violations led to a suspension of the store's liquor license through November 11, and a probation period spanning three years. Any additional infractions during the probationary period may result in the permanent revocation of the store's liquor license, as reported by MA Chronicle.
Last January, were cited three BevMo! clerks by the Menlo Park Police Department (MPPD) for selling alcohol to minors, who were involved in a sting operation. A subsequent violation occurred in September, resulting in a suspension from the California Department of Alcoholic Beverage Control. The enforcement of the temporary closure took effect earlier this month, as mentioned by SFGATE.
In response to the suspension, BevMo! issued a statement last Sunday, highlighting their commitment to the responsible sale of alcohol and outlining plans to improve their compliance procedures and staff training. The statement asserted that the company has consistently prioritized responsible alcohol sales, and is dedicated to preventing underage sales.
Besides the suspension, a first-time violator of selling alcohol to a minor can anticipate a minimum fine of $250 and 24-32 hours of community service. Repeat violations carry more serious penalties, from license suspension up to permanent revocation. The Menlo Park BevMo! store's future is uncertain, given its repeated failure to pass decoy tests; further violations could signify a permanent loss of license, according to MA Chronicle.
"BevMo! was simply not responsive to our advice, leading to the need for disciplinary action," stated MPPD Chief David Norris, to emphasize that while most businesses only receive warnings, BevMo!'s multiple transgressions warranted a stern response. His reference to the routine spot checks includes appreciation for businesses that are in compliance, showcasing the supportive nature of MPPD.
Since the 1980s, decoy checks have dropped instances of businesses selling alcohol to minors to as low as 10%. In 1994, utilizing underage decoys to ensure licensees' compliance with the law was endorsed by the California Supreme Court. This year, the MPPD was awarded three one-year grants from the California Alcoholic Beverage Control (ABC) for their Alcohol Policing Partnership Program, as covered by the MA Chronicle.
Decoy checks are regularly executed in businesses across Menlo Park, typically without prior notification. A staff member from Willows Market divulged that they would receive a letter post-check. Meanwhile, restaurants and retailers are closely monitored by the police and other agencies to ensure adherence to regulations, Norris confirmed.
While the BevMo! Menlo Park store remains temporarily closed, the closest alternatives for customers are the Redwood City and Los Altos BevMo! locations, as reported by SFGATE.
