Boston ice cream lovers, rejoice! The Museum of Ice Cream (MOIC) has announced plans to set up a permanent installation in the city's Seaport district by 2024. The news was shared via MOIC's Instagram account and subsequently featured by various news sources, including NBC Boston.
Positioned at 121 Seaport Blvd, the future attraction will occupy a spacious 12,300 square feet of space. According to a report by the Boston Business Journal, the museum looks forward to offering a plethora of ice cream flavors. In addition, they will have interactive activities like a sprinkle pool, a Fenway Park-inspired ice cream-themed carnival, and a retro diner.
The museum, with branches in New York, Chicago, Austin, and Singapore, aims to inspire through its universal embrace of ice cream. As noted by CBS News' Steve Hartman, New Englanders have a distinctive expertise and appreciation for ice cream, and thus MOIC's new presence in Boston seems particularly fitting.
Manish Vora, co-founder of MOIC and a Massachusetts native, hopes the Boston branch will evoke cherished childhood memories among its visitors. Having grown up visiting ice cream shops and art museums, Vora seeks to blend these two joyous experiences in the new MOIC location. In an interview with CBS News, he further revealed his vision of MOIC as a place where visitors can reconnect with their youthful spirit.
Guests of the Boston MOIC will get to savor an experience lasting between 60 and 90 minutes, filled with "unlimited sweet treats." Among the uniquely interactive features, the museum's signature sprinkle pool will contain hundreds of antimicrobial and biodegradable sprinkles. The Fenway Park-inspired carnival will feature baseball bat columns and sport-inspired games to further root the audience's connection to this beloved Boston landmark. Other notable installations include Mary-E's Diner, a retro-futurism-themed attraction offering marina views, and the Hall of Freezers, where visitors will find a variety of refrigerator doors to explore, according to Boston 25 News.
As the MOIC Boston preps for its grand opening, interested visitors can keep updated with news and alerts via the MOIC's official website. While pricing information for the Boston branch has yet to be released, the New York location charges $25 on weekdays and $33 on weekends.
