As America gears up for Super Bowl 58, the mad dash to snag the spotlight with high-octane commercials is already underway, with teasers and full ads hitting the internet faster than a quarterback's snap count. According to KENS 5, a veritable who's who of celebrities are lining up for this year's brand bombardment, including Patrick Stewart, Tua Tagovailoa, and Kris Jenner, all hoping to capture the eyeballs of the roughly one-third of Americans who tune in every year.
The sheer lavishness, of Super Bowl advertising rarely disappoints, and 2024's offerings are no exception. One notable entry comes from Paramount Plus featuring an unlikely ensemble cast, including an animated Arnold and Peppa Pig, stranded on an icy glacier. "We throw the child," Patrick Stewart deadpans in the commercial, where the suggestion is to use Arnold's football-shaped head to throw a rope to safety. Meanwhile, OREO's ad time travels through a series of historical "what-ifs", with Kris Jenner humorously considering whether to launch "Keeping Up with the Kardashians" over the twist of an OREO cookie, according to the same report.
Then there's Starry, a newcomer to the Super Bowl commercial arena hoping to fizz up consumer recognition with Ice Spice, and Pringles with Chris Pratt masquerading as the brand's mustachioed icon. In the Pringles spot, "do I get a cut?" the clerk asks, after Pratt has risen to internet fame and apparently onto a prairie film set. Meanwhile, Anheuser-Busch strives for feel-good vibes, resurrecting its signature Clydesdales and a Labrador retriever to deliver beer through a snowstorm in a nod to all things Americana, as per KENS 5. Notably, the company's efforts to realign its brand image come on the heels of a mixed reaction to last year's commemorative can sent to transgender influencer Dylan Mulvaney, which played to mixed reviews across the board.
Let's not forget the light-hearted antics of Bud Light's genie offering outlandish wishes in a garage hangout, featuring a stretch DeLorean and cameos from the likes of Peyton Manning, and Post Malone, say hello to a "crazy night". Michelob ULTRA has also thrown its hat into the ring with Lionel Messi and "Ted Lasso" star Jason Sudeikis, because everyone loves a soccer star at the beach, right? As hinted by trailers and early releases captured by Sporting News, the onslaught of Super Bowl ads isn't just about a break in the gridiron action — it's a full-throttle push for brands to etch their way into pop culture lore.
So whether you're in it for the big tackles, the halftime spectacle, or the commercial breaks, this year's Super Bowl is set to deliver with every meticulously crafted thirty-second slot. And if you can't wait until game day, rest assured, the adverts are as close as your nearest screen, thanks to online previews. Just remember, as these brands vie for a digital touchdown, the real game's just beginning.
