Plymouth, MN has decided to ramp up its charm offensive to tourists, appointing Katie Langland as the new destination marketing coordinator, city officials said. In a move to boost local tourism, the city is pitching Plymouth as the latest go-to spot for quality visitor experiences, and they're putting their money where their mouth is.
Langland's paycheck comes courtesy of the city's lodging tax, a financial tie to the very hotels she’ll be working to fill. As reported by a Plymouth official statement, the new destination marketing organization, DMO for short, is an in-house outfit based in the Parks and Recreation Department, geared up to get folks flocking to Plymouth.
"We are excited to welcome Katie as the city's first DMO coordinator," said Parks and Recreation Director Jennifer Tomlinson. "She brings a wealth of knowledge, experience, and energy to Plymouth, and she is a proven leader in the successful operation of destination marketing organizations." Langland isn't fresh off the block either, she’s clocked in time as a communications specialist in St. Michael and has been immersed in the tourism game with stints at Discover St. Louis Park and the Minneapolis Northwest Convention and Visitors Bureau.
Langland, a St. Cloud State University grad with a bachelor's in mass communication and public relations seems pumped about her new gig. "The City of Plymouth is already well established – it has the parks, trails, and venues that attract great events and visitors," she conveyed in statements cited by official channels. "I’m hoping to take it to the next level by bringing economic impact to the city." With her eye on the prize, Langland set out to transform Plymouth into a buzz-worthy destination.
For locals and prospective visitors wanting the scoop on Plymouth's tourism push, further details about the DMO can be found on the city's official website.
