In a bid to dodge the heavy traffic and parking fees anticipated for the NCAA Men's Final Four events in Phoenix, Valley Metro is offering free rides to eventgoers from April 5-8. Through a simple digital pass, basketball fans can score unlimited rides to immerse themselves in the weekend's sporting festivities.
Those interested in this deal can access the pass by downloading the Valley Metro app, creating an account, and following the instructions outlined on the NCAA Final Four 'Know Before You Go' site. According to azfamily.com, users will receive a QR code that will be their ticket to ride, from start to play to the final buzzer, Friday through Monday. Although, the light rail won't take passengers directly to State Farm Stadium or Westgate, Valley Metro's bus route steps in to cover the last mile.
Valley Metro and the City of Phoenix, recognizing the surge in demand for transportation during large-scale events, have collaborated to provide this cost-saving option. "We’re excited to bring fans the full Phoenix experience with our investment in the sponsored rides program on our light rail system," Phoenix Mayor Kate Gallego said, as per a city press release. The initiative closely follows the substantial number of safe rides given by Valley Metro during last year's Super Bowl LVII.
The practicality of public transport is being highlighted as a major advantage for both Phoenix residents and visitors. Valley Metro's Susan Tierney noted the financial benefits, telling azfamily.com, "We all know how expensive it can be to park or take a ride share service. You can park for free at a Park-and-Ride or you can get dropped off at a Park-and-Rides, we navigate the traffic for you." In addition, the transit authority has planned for enhanced services on game days to accommodate the large crowds.
Committed to connecting fans with all the action, the Phoenix Local Organizing Committee sees the partnership with Valley Metro as a boon for the Men's Final Four experience. "We are excited to partner with Valley Metro and the city of Phoenix to offer free rides for our basketball fans traveling to the 2024 Men’s Final Four® events in Phoenix," said Jay Parry, CEO of the committee, according to a statement. The weekend's transit game plan includes 13 park-and-ride stations, ensuring a smooth assist to the heart of the sporting action.
