Austin/ Retail & Industry
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Published on May 25, 2024
Manor, Near Austin, Anticipates Economic Boost with Planned $26M H-E-B Store and Retail DevelopmentSource: Google Street View

Manor, Texas, a once sleepy town on the outskirts of Austin, is gearing up for a retail shakeup with plans for a new H-E-B store pushing forward. According to recent filings with the Texas Department of Licensing and Regulation, the San Antonio-based grocery chain has penciled in November as the start date for its expansive 100,000-square-foot store at Manor Crossing. With an estimated cost tagged at $26 million, locals can look forward to the grand opening set for no later than Oct. 1, 2025, as reported by the Austin Business Journal.

However, an official word from H-E-B remains elusive. An H-E-B spokesperson told the Austin Business Journal, "H-E-B is excited about the opportunity to expand and serve the Manor community in the future. Currently, there is no specific timeline for this store or details that we are prepared to share at the moment." Despite the reticence, the company's acquisition of 20 acres within the 63-acre Manor Crossing development hints at a larger strategy to cement its position in Austin's burgeoning markets.

Alongside H-E-B, Manor Crossing is expected to welcome a variety of retail stores and eateries including The Home Depot, Chipotle, and various others. In parallel, the planned Manor Commons approved just ten days prior by the Manor City Council, will further transform the area at the northeast corner of U.S. 290 and FM Road 973 into a commercial hub with potential for a hotel, bank, and retail spaces.

With roughly 50 locations in the Austin metro, H-E-B looms as a local titan in the grocery sector, outpacing competitors in terms of reach and influence. Yet, their stores are growing not just in number but in scale, rivaling the size of standard Walmart outlets. This trend underlines H-E-B's strategy of anchoring itself as an essential one-stop shopping destination in a city whose population numbers stand at 20,200 according to U.S. Census Bureau estimates divulged by the Austin Business Journal.

As the Manor area prepares for its commercial metamorphosis, the ripple effects on the community's economic landscape will be closely watched. Whether the new developments lead to a surge in local employment opportunities or trigger a wider conversation about sustainable growth remains to be seen. What's undeniable, though, is that the gears of change are turning in this corner of Texas, with the familiar red and white H-E-B logo signifying a catalyst for transformation in Manor.