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Texas State University Inks Record $23 Million Stadium Naming Rights Deal with UFCU

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Published on May 21, 2024
Texas State University Inks Record $23 Million Stadium Naming Rights Deal with UFCUSource: Google Street View

In what's shaping up to be a hefty score for college football, Texas State University has rendezvoused with University Federal Credit Union (UFCU) for a multi-million dollar deal that will rename the Bobcats' stomping grounds to UFCU Stadium. The alliance, hailed as the largest corporate sponsorship for naming rights in the Sun Belt Conference, will span a sweetheart duration of 15 years to the tune of $23 million. KSAT confirmed the details of this mega deal, which places Texas State at the forefront of collegiate partnerships within the state.

Bobcat Stadium, which last saw a facelift in 2012, is already undergoing a $37 million renovation featuring fresh amenities from weight rooms to rehab pools. Factoring in their best attendance numbers last season with over 127,000 fans roaring in the stand, Texas State's football program is on a veritable upswing, riding high on the back of their stellar season, as confirmed by University President Kelly Damphousse. "As Texas institutions, we share a commitment to serve our state and to increase access to opportunity, education, and growth," Damphousse told KSAT.

Adding to the chorus, Athletics Director Don Coryell touted the impact of this lucrative partnership on the university. "We are excited to expand our partnership with UFCU, which has chosen to invest in both Texas State Athletics and the entire university," Coryell revealed in a statement. UFCU's commitment isn't just sketched in the stadium name, but also extends to a full-service branch in the Lyndon B. Johnson Student Center and a suite of financial advisement services for the university's inhabitance. On the heels of such a comprehensive alliance, the Bobcats aren't the only winners here—UFCU's CEO Michael Crowl emphasized their historic bond with higher education and the assured financial success of their members as cornerstones of their operational ethos.