The final credits have rolled at the AMC East Point 12 in El Paso as the movie theater has officially shut its doors. According to an announcement made by CBS4 Local, the company's website no longer listed screenings past Sunday, sparking rumors of its imminent closure. The budget-friendly venue brought down the curtain after the last showings on August 11, marking an end to its role as a local entertainment staple.
Vice President of AMC corporate communications Ryan Noonan confirmed on Monday, the closure was part of a business reassessment, stating to El Paso Times, "AMC ended its operations at East Point 12 ... AMC routinely reviews the theatres in the circuit, as well as opportunities outside of our circuit, and makes decisions based on what will best strengthen the company going forward." The shutdown reflects the shifting dynamics of the cinema industry, where venue viability is constantly being evaluated and often succumbs to the harsh lights of financial viability over community value.
For locals, the closure is more than just a business move; it's the end of a communal experience that spanned generations, from avid movie-goers to families looking for affordable entertainment. "It feels really good that she and I were able to share something like between generations because I love movies too, I'm really devastated that this place is going to close down, but will always remember the good times we had here,” Jacob Montero told KFOXTV while recounting the memories made with his mother at the theater. Montero's sentiments echo those of many in the community who regarded the AMC East Point 12 as more than just a theater, but as a space where shared experiences and cherished memories were made.
As the lights dim in the auditoriums for the last time, patrons are left sifting through their fond recollections of the shared laugher, the suspenseful gasps, and the collective joy that places like AMC East Point 12 uniquely provide, while the reality of this entertainment era’s end in East El Paso is sinking in for residents like Montero, the reverberations of this closure will likely be felt far beyond its immediate economic impacts, signaling shifts in how communities engage with the age-old tradition of going to the movies and ushering in new, albeit less tangible chapters for venues that once buzzed with life every opening night.