Philadelphia

Pennsylvania Boosts State Tourism with $15M Marketing Investment, Governor Shapiro Eyes Economic Revival

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Published on August 19, 2024
Pennsylvania Boosts State Tourism with $15M Marketing Investment, Governor Shapiro Eyes Economic RevivalSource: Governor Tom Wolf, CC BY 2.0, via Wikimedia Commons

Today, Governor Josh Shapiro's administration is setting the stage to amplify Pennsylvania's tourism appeal with a notable increase in budget allocation. In a bipartisan effort, the 2024-2025 budget earmarks $15 million solely for tourism marketing, an investment to revitalize the state's economy by drawing in more visitors and bolstering job creation. This move is expected to capitalize on the foundations laid by the Governor's Great American Getaway campaign, which encourages potential tourists within a drivable distance to explore the diverse offerings of Pennsylvania.

In an official event scheduled for Tuesday at Presque Isle State Park, several key figures will convene to highlight the economic promise imbued in this investment. Among those attending are Rick Siger, DCED Secretary, Nathan Reigner, DCNR Director of Outdoor Recreation, and various local politicians and business owners. Hoping to bring a personal touch to the proceedings, Sean Candela, owner of Sara's Ice Cream/Restaurant, will also share his narrative of how the tourism sector directly supports local enterprises.

Presque Isle State Park, renowned for its scenic beaches and outdoor activities, is the apt backdrop for this announcement. As the administration seeks to transform the Commonwealth into a more attractive destination, locations such as Beach #8 (Pettinato Beach) underline the natural beauty expected to draw crowds and spur the hospitality sector. With details available on the state's website, the event promises to offer insights into the strategies poised to energize Pennsylvania's travel appeal.