In a landmark announcement, the East-West Shrine Bowl is set to celebrate its century game at none other than AT&T Stadium in Arlington, the home turf of the Dallas Cowboys. Bob Roller, the vice president of sports for Shriners Children's, expressed his enthusiasm for this monumental event, saying, "We are thrilled to bring our centennial game to one of the world’s most incredible sports venues," in an announcement reported by the City of Arlington.
Since 1925, the East-West Shrine Bowl has had a dramatic history. It has always been about more than football, contributing to the Shriners Children's mission of providing cutting-edge care to children with various medical conditions. On a sunny Thursday afternoon, January 30, 2025, the match will be telecast in prime time on NFL Network. This decision has allowed football fans nationwide to partake in the game's storied history from their living rooms.
Not falling short on praise, Stephen Jones, Chief Operating Officer, Executive Vice President, and Director of Player Personnel for the Dallas Cowboys, seemed to relish in the opportunity the event presents, stating, "It’s an honor to once again host a college football game of this significance," according to the city's official news release. The Shrine Bowl has served as a gateway for college football elites, ushering them onto the grand stage of the NFL, with some, like Tom Brady and Walter Payton, going from college football all-stars to NFL legends.
The 100th East-West Shrine Bowl is a significant milestone in college football, celebrating Shriners Children's and its century of charity. Fans will watch future NFL stars compete while supporting a cause that has helped children and families for 100 years.
