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Published on September 15, 2024
Memphis Embraces 35th Southern Heritage Classic Amid Hurricane Threat, Showcases HBCU Pride and Economic BoostSource: trukdotcom, CC BY-SA 3.0, via Wikimedia Commons

A confluence of tradition, community spirit, and athletics converged in Memphis as the Southern Heritage Classic celebrated its 35th year with roaring crowds, exuberant parades, and the timeless rivalry between Tennessee State University Tigers and the University of Arkansas at Pine Bluff Golden Lions. The annual football face-off, a testament to the enduring allure of HBCU culture, unfolded against a city buzzing with anticipation and the distant rumblings of Hurricane Francine, reported WREG in their event coverage.

With fans pouring in from various parts, including some, like UAPB alum Molly Bratton, who braved a "monsoon" to support her team and maintain a tradition of attendance she has upheld every year, the classic is more than just a game, it's an embodiment of HBCU pride and communal engagement. Despite the threat of inclement weather from Hurricane Francine, a sentiment of unfazed determination echoed amongst the revelers.

According to a report by Action News 5, the festivities included tailgating fans who commenced their celebrations hours and even days before the kickoff, sprawling outside Simmons Bank Liberty Stadium and into the neighboring community of Orange Mound. A UAPB fan noted to Action News 5 that the event was "a beautiful thing and an amazing occasion to see people get together," underscoring the unity fostered by such an event.

The economic impact of the classic is significant, with an average of 20 million dollars flowing into the Memphis area each year, as fans like those from the Mississippi Delta Boyz refuse to let even rain dampen their spirits. "As you can see they're already in here in this rain and so it ain't stopping nothing, it's just water. That's all, we gonna have fun regardless", Corey Moore declared in an interview with Local Memphis.

Attendance figures have varied – the previous classic featuring Jackson State University in the roster pulled in over 51,000 fans, compared to 32,000 when UAPB joined the lineup. Still, the enthusiasm remains undiminished. UAPB supporter Precilla Wade told ABC24, "It did not deter me ... I will always support UAPB," highlighting the loyal fan base that such institutions inspire. Both TSU and UAPB faithful gathered in the thousands to uphold a legacy of competition and camaraderie, making it clear that regardless of the weather or opponent, the spirit of the Southern Heritage Classic endures.