The Coors Brewery in Golden, Colorado, known as the originating site of Coors beer since the 19th century, is nearing the completion of its substantial renovation. Molson Coors Beverage Company initiated this multi-million dollar upgrade, labeled the G150 Project, to modernize the longstanding brewery. Through the upgrades, Adolph Coors' legacy of utilizing German brewer’s yeast for fermenting beers within Golden will continue into the modern age, as reported by KDVR. Having withstood the test of time through Prohibition, multiple wars, and the Great Depression, this brewery revamp marks another significant milestone in its storied history.
During the G150 Toast event held on October 15, Molson Coors and local officials celebrated the newly modernized facility, which originally started discussions nearly a decade ago. Resolute in their commitment to invest in the Golden Brewery's future, the final decision was to undergo a comprehensive modernization, revealed through an exchange detailed by Colorado Community Media. Although the public's tour routes will stay the same, they will mostly remain oblivious to the G150 Project's vast improvements nestled behind the familiar facades.
While the completion of the 200,000-square-foot expansion project is slated for 2025, the facility has already commenced operations and the marketplace is beginning to see the first beers, including Coors Banquet and Blue Moon Belgian White, as mentioned by 9News. Molson Coors' focus is not solely on expanding its production capabilities, but also on creating a sustainability model for the brewing industry worldwide.
"The G150 project is an investment not only in the Coors Brewery and the Golden Valley, but Molson Coors’ capabilities in the 21st century and beyond," said Gavin Hattersley, President, and Chief Executive Officer of Molson Coors. Demonstrated through his enthusiasm, Hattersley said, as per 9News, "It’s an investment we’re proud to make. Our plans are big at Molson Coors, and they’re rooted in the sort of projects that make this a world-class beverage company." With this assertion in place, Molson Coors aims to set an industry benchmark for efficiency and sustainability with the G150 Project, which hopefully, will keep the company at the forefront of the beverage industry checks and balances.
