The customary glitter and sparkle of the holiday season will take on a different form at Saks Fifth Avenue this year. The flagship store, a beacon of high-end retail on New York's Fifth Avenue, has decided to forgo its traditional holiday light show this year. ABC 7 New York reported a Saks spokesperson saying, "changes in it's approach to the holiday windows" for the flagship's 100th anniversary prompted the decision.
While the dazzling lights show won't grace the building's façade, Saks has not entirely abandoned the festive spirit. Instead, they plan to directly highlight the storied architecture that has housed their retail operations for a century. "In our 100th year, which also marks the anniversary of the flagship, we are celebrating the season by honoring the architectural significance of this iconic building, elegantly illuminating the facade and framing the holiday windows," an official premise was shared by ABC 7 New York. Additionally, the “Gift of Delight” campaign will showcase luxury fashion within the festive-themed windows.
Anniversary celebrations for the centennial of the Saks Fifth Avenue flagship are much expected and intended to captivate shoppers through visual delight and auditory enchantment. The store's façade will not be without illumination; a light display will bathe the exterior, and according to a statement obtained by NBC New York, "magical jingles" will serenade visitors throughout the holiday period.
Many New Yorkers may find the absence of the usual light spectacle a noticeable change in the season's festivities. Last year's show was a partnership with Dior, drawing attention far and wide, complete with an attendance by star Jennifer Lawrence and a fireworks finale. Despite the tradition halt, Saks assures the public there's still much to anticipate. Details on this year's festive windows, expected to debut later in November, will reveal new spins on the luxury retailer's seasonal celebration. "The store's holiday windows will still be on display later this month," ABC 7 New York included in their reporting.
