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Arlington Introduces Advanced Traffic Management Platform Ahead of Cotton Bowl Classic

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Published on January 11, 2025
Arlington Introduces Advanced Traffic Management Platform Ahead of Cotton Bowl ClassicSource: City of Arlington, Texas

Arlington's streets around the Entertainment District should see some relief with a tech-savvy approach to managing event traffic, starting with yesterday's Cotton Bowl Classic at AT&T Stadium. Arlington Public Works has teamed up with Causeway one.network, debuting a digital platform meant to ease the traffic burden by dishing out the latest on lane closures, detours, and construction directly to drivers' favorite navigation apps - a reassuring bit of news for the 75,000 college football fans expected to flood the area.

In a previous system, Arlington was limited, only inputting traffic information into Waze. But the new tech, rolled out in November, expands Arlington's reach across various apps, including heavy hitters like Google Maps and Apple Maps. Now, every driver with a smartphone can have up-to-the-minute traffic intel, potentially dodging the headache of game-day gridlocks and unscheduled construction slowdowns. The first rollout of this system aims to prove its mettle in managing the chaos that an event the size of the 89th Cotton Bowl Classic brings.

Beyond just helping out sports fans, the Causeway one.network promises year-round relief for all of Arlington's 99 square miles. With the help of the Live Link mobile app, city workers and contractors can flag up active construction zones directly to navigation apps, which should theoretically help minimize the risks of traffic accidents, keeping commuters and construction crews safer. Public Works, Arlington Water Utilities, and their contractors are all on board, determined to improve safety and efficiency as they meet the city's infrastructure needs.

It's not just Arlington giving the thumbs up to this tech. Las Vegas, a city that knows a thing or two about managing traffic for high-stakes events, reportedly used Causeway one.network for the Formula 1 Grand Prix on the Vegas Strip, according to the City of Arlington.

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