In response to the recent fires that devastated parts of the greater Los Angeles area, the District Attorney's Bureau of Investigation has introduced a new tool to combat price gouging. A hotline has been established for residents to report any instances of businesses or individuals raising prices on essential goods and services beyond 10 percent in the emergency's wake. This move comes alongside the state of emergency declared by Governor Gavin Newsom on January 7, as reported by the DA’s Office.
Victims of price gouging, or those who suspect it's taking place, can dial (888) 814-8450 to report the questionable activity. A Spanish-speaking line is available at the same number, providing a necessary service to a fuller range of the state's diverse population. Moreover, people can submit their complaints through a form found on the DA's website as well as the state Attorney General’s Office website. The list of essential items protected under this legislation includes food, water, medications, and lodging, to name just a few.
Those found guilty of price gouging during this critical period could face serious consequences. Criminal prosecution could lead to up to a year in county jail, fines reaching $10,000, or both. On the civil side, violators may face a $5,000 fine per incident, restitution to victims, and an injunction to cease such practices, as detailed by the DA’s Office.
