In a move that converges travel and performing arts, the Berkeley Repertory Theatre has tied up with Oakland Airport in a partnership that's quite the scene-stealer. The deal includes co-marketing strategies, special ticket deals for air travelers, and innovative events that blend the thrill of theatrical storytelling with the buzz of bustling airports. "We’re incredibly excited to partner with Oakland Airport and welcome them as a season sponsor," Tom Parrish, Berkeley Rep Managing Director, conveyed excitement about the alliance that seeks to captivate East Bay's eclectic audience and international travelers alike, according to the Port of Oakland press release.
The Berkeley Repertory Theatre, known for its bold productions and flair for innovation, views this partnership as a stage to project its commitment to community engagement and the accessibility of live theatre. The theatre is a cultural mainstay for the entire region, and this partnership marks yet another presence in its illustrious, award-winning history. "OAK is proud to partner with Berkeley Repertory Theatre for the 2025 season," said Craig Simon, Port of Oakland Director of Aviation, recognizing the theatre's cornerstone presence in the cultural landscape of the San Francisco Bay Area and pending new synergies between the institutions, per the Port of Oakland website.
This partnership will allow theatre enthusiasts jetting through Oakland Airport a taste of local creativity and the chance to score deals on Berkeley Rep's productions, immersing them in the East Bay's vibrant art scene right from arrival or in transit. Berkeley Rep, a non-profit theatre, has evolved from a small stage in a storefront to an internationally recognized venue that has witnessed over six million patrons. It has staged more than 500 shows since 1968, with accolades that include a Tony Award for Outstanding Regional Theatre, among many others, which it received in 1997.
