In a bid to curb the tragically high rates of traffic fatalities, the Denver Department of Transportation and Infrastructure (DOTI) has engaged the gears of a fresh campaign designed to literally and metaphorically put the brakes on speeding. In a recent social media announcement from the Denver Police Department, residents have been urged to adopt a more cautious approach to driving. According to the Denver Police Department, the city's high-injury network, streets like Federal Boulevard and Alameda Avenue, have been marked by an unsettling number of fatal and serious injury crashes.
Last year, the toll was stark, with 79 lives claimed by traffic incidents within the city, and speed often playing the grim role of assailant. With new billboards erected along these corridors of concern in March and April, the message is clear and capitalized for emphasis, "SLOW DOWN FOR THE LOVE OF SAFETY," as per a social media post by the Denver Police Department. These include a denser distribution of new speed limit signs and more electronic signals that flash driver speeds, all part of an effort to keep pace with growing concerns over road safety.
Apart from more visible signage, the DOTI has tinkered with the timing of traffic signals in hopes of discouraging the hurried rush through the city's veins. These adjustments, along with more pedestrian-friendly crossings, are components in a broader strategy to restore a sense of safety to Denver's streets. Incentives are on the table, too, enticing the public to take part in this vehicular vow of velocity reduction. The first 100 participants to pledge their adherence to the safety campaign will be rewarded with a $15 gift card, with promises of more opportunities to earn prizes as spring blooms into summer.
