Washington, D.C.

Attorney General Schwalb Orders RubiRides to Pay Penalties and Refunds for Unlicensed Operations in D.C.

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Published on April 14, 2025
Attorney General Schwalb Orders RubiRides to Pay Penalties and Refunds for Unlicensed Operations in D.C.Source: Office of the Attorney General

Attorney General Brian L. Schwalb has taken action against RubiRides Technologies, Inc. and its CEO, Noreen Butler, ordering the company to refund customers and pay $50,000 in penalties for operating without a license and not fulfilling its transportation commitments. The company has also been instructed to stop its operations in the District of Columbia unless it makes significant changes to its business model, according to the Office of the Attorney General.

RubiRides provided services in Maryland, Virginia, and D.C., offering a premium ride service for parents. However, by December 2023, the company faced issues, including irregular service, canceled rides without notice, and continued billing for services that were not provided. Despite suspending operations in January 2024, RubiRides continued to charge parents for subscriptions, with account balances ranging from $100 to $1,000, as reported by the Office of the Attorney General.

The Office of the Attorney General has reached a settlement with RubiRides, an unlicensed company that failed to deliver transportation services for children as promised. The company had advertised itself as a reliable service for parents, but many families were left without transportation. "This investigation and settlement not only puts an end to a dangerous, unlicensed business, but also puts money back into the pockets of parents that paid for transportation services they never received," said Schwalb. The settlement is part of the Office of the Attorney General's efforts to enforce consumer protection and business regulations.