Public transportation is stepping up its game, this time not just with wi-fi or cleaner seats, but with rewards points you can use. Cincinnati Metro's newly launched Rider Rewards program is making a commute something of a game where everyone wins, just as long as you’re taking the ride. As of last Saturday, riders can now earn points towards free passes or other perks by simply going about their daily routines.
In what seems to be a play straight out of a customer loyalty handbook, the Transit app now features an integrated rewards system for Cincinnati's transit riders. You may be asking, how does one hitch a ride on this points-train? It's relatively simple. Open the Transit app, hit the icon to peek at your account, and locate the EZFare Rewards box nestled within the “Accounts” section. However, be warned that you'll need to have your EZFare account ready, or take a moment to set it up directly through the app.
According to a social media post from Cincinnati Metro, it’s all about simplicity and rewards: "From there, you’ll see your total rewards points at the top. Use the three tabs to explore ways to earn more points, redeem rewards, and track your activity!" But remember, you're not just collecting points for the sake of it; these points are currency for that sweet, sweet feeling of free rides and gifts.
With the Transit app serving as your guide and point-keeper, this new approach essentially transforms each commute into an opportunity to earn. Yet, it does more than give a pat on the back for riding public transport; it subtly encourages a behavioral shift, a nudge towards more sustainable travel methods. Because let’s face it, who doesn’t like free stuff, and even more, who doesn't want to feel rewarded for making the greener choice? The idea, it seems, is to keep these rewards fresh in the minds of riders, beckoning them back onto the city buses and reinforcing the utility of public transit networks.
