In a recent announcement, Governor Greg Abbott extended hearty congratulations to Frisco for becoming a recognized 'Tourism Friendly Texas Certified Community.' This inaugural acknowledgment by Travel Texas singles out the city's efforts to foster tourism as a potent economic force while spurring local employment and beckoning visitors from near and far. "Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas,” Governor Abbott remarked, as reported by the Governor's Office.
Travel Texas Director Tim Fennell commented that Frisco has carved a niche as a growing family destination and a hub for sports, generating a wave of enthusiasm on game days and offering interactive adventures at places like KidZania and the National Videogame Museum. The city's achievement mirrors its dedication to offering visitors diverse and vibrant experiences. "Tourism is integral to Frisco’s success as we host approximately 7.5 million visitors every year," Mayor Jeff Cheney shared, leading the effort to attain the designation with the Visit Frisco team, as noted by the Governor's Office. Governor Abbott added to this, highlighting Frisco's pride in welcoming visitors who enjoy a variety of activities, including shopping, sporting events, and cultural experiences.
Through this program, local governments and non-profit organizations serving as the primary entity for tourism promotion have the chance to strengthen critical relationships, educate civic leaders about tourism's role, and hone strategies for local growth. Marla Roe, Visit Frisco Executive Director, expressed honor and excitement for the recognition, praising the city's long-standing appeal to a multitude of visitors who savor the communal atmosphere. “We are so honored and excited to have earned the Tourism Friendly Texas Community designation from Travel Texas,” Roe stated, according to the same official announcement.
Frisco's new status not only highlights its appeal as a tourist destination but also unlocks access to state programs that support local communities and the tourism industry. For those interested in learning more about the program’s benefits and requirements, Visit Texas recommends visiting the official Tourism Friendly Texas Certified Community page. These efforts, led by Travel Texas in the Governor’s Economic Development & Tourism Office, aim to promote Texas as a top travel spot and boost the economy for both local communities and the state as a whole.
