In an unfolding legal drama within collegiate sports marketing, the UCF Athletics Association Inc. (UCFAA) has initiated a breach of contract lawsuit against Core Group Real Estate, LLC, and its counterpart, CORE RE HOLDINGS, LP. The Orlando Business Journal reported that the suit, filed in Orange County, claims the once-designated "Official Real Estate Partner of UCF Athletics" fell behind on payments outlined in a marketing agreement dated March 3, 2022.
It appears that, under the terms of the contract, Core Group Real Estate would gain visibility through digital signage at the University of Central Florida's athletic events and the use of UCF logos for promotional purposes. The contract, which was supposed to span through June 30, had a valuation of $197,500. Nevertheless, UCFAA contends that Core Group neglected to fulfill its financial obligations, leaving them to pursue $136,416.67 in damages, alongside attorney's fees, court costs, and interest. According to the filing information, which was also relayed by WFTV, the real estate firm's contact information has been disconnected, and attempts to reach a representative have resulted in no immediate response.
The conflict took a turn after Core Group Real Estate dissolved voluntarily through an official "Articles of Dissolution" on September 27, 2024, with claims from UCFAA suggesting the dissolution was a maneuver to sidestep financial responsibilities, UCFAA also alleges that Core Group, ostensibly under the new guise of CORE LP, continued enjoying benefits from said agreement by hosting a corporate event and making use of game tickets after the dissolution notice. This argumentation was captured as stated in the Sports Business Journal report.
The case is scheduled for a non-jury trial on September 14, 2026, with a pre-trial hearing set for August 12.
