
The City of New Braunfels has reportedly made substantial progress towards its 2024-2029 Strategic Plan goals, with City Council and staff deep in the weeds of applying this roadmap toward a better future. A recent statement from the city pegs 38 out of 39 objectives set by the plan in motion, along with 44 of the 62 performance measures. It seems that the plan isn't just sitting on a shelf as some critics might suspect.
Details from the city's own update showcase efforts across the board to address the five strategic priorities of Economic Mobility, Enhanced Connectivity, Community Identity, Organizational Excellence, and Community Well-Being. For instance, the city is exploring public and private funding avenues to nurture the growth of affordable housing. On the front of Enhanced Connectivity, investments are funneled into making New Braunfels more traversable for all forms of transit.
In terms of Community Identity, the city isn't shy about weaving the arts and culture into the fabric of local life. Programs like the Art Haus and free photography classes are tailored to celebrate and nurture creativity within the community. On the Organizational Excellence front, a spotlight is thrown on initiatives for attracting qualified candidates to public service, including updating job descriptions and launching marketing campaigns that highlight the benefits of working for the city.
Lastly, the City’s commitment to Community Well-Being doesn’t fall to the wayside, emphasizing collaboration between emergency services and non-profit sectors. This focus includes new approaches to enhancing public safety and engagement through groups like the New Braunfels Police Chief’s Advisory Board. This coordinated effort is meant to open continuous dialogues and strengthen partnerships among various stakeholders.
The City of New Braunfels seems to hold fast to the promise of achieving a more prosperous and connected community through its Strategic Plan. With more updates on the horizon, citizens can track the Plan's progress and learn more about the inner workings through the city's website.









