Adam Bigelow, a Cambridge man and consultant, took his dedication to both a personal cause and his love for Dunkin' to the streets of Boston for what some are calling a modern-day feat. His mission: to bike to every single Dunkin' throughout Boston while raising funds for multiple sclerosis (MS) research. Bigelow's girlfriend was diagnosed with the disease last year, and his journey was to honor her as well as raise awareness and contributions for the condition.
On National Donut Day, Bigelow began his trek at 4:30 a.m. in East Boston with the goal of visiting all 92 locations—minus those closed for various logistical reasons—and planned to wrap up his marathon in Allston-Brighton. As reported by WBZ-TV, he expressed that this fundraising effort felt both fun and inherently Bostonian. Despite the daunting nature of his challenge, he was supported by the enthusiasm of Dunkin', which coordinated with him to have Munchkins ready at each stop. Dunkin' also provided him with gift cards to distribute to supporters along the way, furthering the community engagement in his cause. As CBS Boston noted, this strong community support was a key driver behind Bigelow's formidable efforts.
Dunkin's commitment to Bigelow's cause didn't stop there. According to a Boston.com interview, The company even offered special swag to those who made donations of $20 or more to his fundraising page. Additionally, Bigelow utilized the navigational app Komoot to ensure his journey was efficiently mapped out, demonstrating a level of planning and dedication that aligns with his goal to raise as much as possible for MS research. His charitable efforts did not go unnoticed, as he surpassed his initial fundraising goal of $500 required for the Bike MS Cape Cod Getaway.
In addition to creating a unique and memorable challenge, Bigelow intended to send a message of hope and resilience to those impacted by multiple sclerosis. As he told CBS Boston, this ride was not only for his girlfriend but for the many others who struggle with the disease. The personal messages and outpouring support certainly added, to his resolve and sense of purpose. With Bigelow's physical endeavor coinciding with National Donut Day, he cleverly tied a treat loved by many to a cause that touches equally as many lives, a gesture that both warms and rallies the heart of the community.
Followers could keep up with Bigelow's progress through his personal social media, documenting the event for those who wished to cheer him from afar or potentially meet up and obtain a Dunkin' gift card.
