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Austin Nightmare: 'I'm Jesus' Claims Gunman in North Austin Target Massacre, Slays Toddler and Two Adults in Cold Blood

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Published on August 15, 2025
Austin Nightmare: 'I'm Jesus' Claims Gunman in North Austin Target Massacre, Slays Toddler and Two Adults in Cold BloodSource: Austin Police Department

Tragedy struck in a North Austin Target parking lot on Aug. 11 when a seemingly random shooting resulted in the deaths of three individuals, including a 4-year-old child. The incident, occurring around 2:14 p.m. at 8601 Research Blvd., has since been punctuated by the chilling confession of the suspect, Ethan Nieneker, who stated, "I'm Jesus," and, according to CBS Austin, claimed to have carried out the killings "out of love, not out of hate".

In what police describe as a "random ass" act, Nieneker shot and killed Hector Martinez-Machuca, a 24-year-old Target employee who was collecting shopping carts. Subsequently, Adam Chow, 65, and his granddaughter were also killed in quick succession. Nieneker is to have frighteningly admitted he shot the child "to save them from themselves," as reported by CBS Austin, a statement that seems to belie the senseless violence of the act. Confronted with why he didn't shoot Chow's wife, he first cited the purity of mothers and then disturbingly noted, "I guess because I ran out of bullets," according to CBS Austin.

Nieneker's spree continued beyond the parking lot with attempted carjackings and assaults. Court documents reveal a series of violent encounters, including an attack on a water truck construction worker and the attempted theft of a Waymo autonomous vehicle. A naked Nieneker was eventually detained by police on Montclaire Street after an attempt to seemingly cleanse himself of his deeds in a porta-potty.

Despite his confession and subsequent detention, the motives behind these drastic actions remain obscure. Nieneker, who faces charges including Capital Murder of a Person Under Ten Years Old, is reported to have said, "I realized that I had to kill a couple of people to set everyone free, so I did it," demonstrating a bewildering disconnect from the gravity of the crimes. His criminal past, detailed by CBS Austin and KVUE, includes multiple arrests ranging from misdemeanor possession to felony assault. The bond is set at $2.5 million.

Among the victims, Rosa Machuca has been identified as the Target employee who succumbed to injuries at a hospital, while the identity of the child and her grandfather were publicly shared by authorities on Tuesday. This incident has left the Austin community reeling, struggling to make sense of a senseless crime and dealing with another episode of violence in a society increasingly becoming desensitized to such acts.