The City of Las Cruces has recently garnered an impressive array of awards from the National Association of Telecommunications Officers and Advisors (NATOA), securing three Awards of Excellence and three Awards of Distinction for its government programming content. This recognition underscores the city's dedication to transparency, education, and forging a bond with the community through innovative means of communication.
Award-winning entries like "What’s My Line Made Of," praised for elucidating the complex subject of lead and copper in water systems, demonstrate the city's commitment to turning intricate issues into digestible content. Meanwhile, the city manager's affable nature and humor were spotlighted in "I Can’t Do Every Job," which earned accolades in the Event/Program Promotion category, according to the City of Las Cruces.
Alongside the excellence awards, distinctions were also given for categories including Library Programming, for “Las Cruces Summer Reading Program,” and Community Awareness, for the "Small Business Storefront Repair Program." The latter showcases the city’s focus on sustaining the economic vitality of its local enterprises. Additionally, “I Can’t Do Every Job” bagged another award for its Use of Humor.
"These awards demonstrate the innovative spirit and commitment of our team to communicate effectively with our community," said Mandy Leatherwood, Director of Communications for the City of Las Cruces, as per the City of Las Cruces. Leatherwood emphasized that the city's primary goal spans beyond simple communication; they aim to forge connections with the citizens through meaningful and accessible interactions.
The multifaceted departments responsible for contributing content and talent were also formally acknowledged, ranging from Utilities to Public Works, and from Economic Development to the City Manager's Office. It was a team effort representing various facets of the city administration coming together to craft messages that resonate within and beyond their community.
