As the 2026 FIFA World Cup fast approaches, Visit Fort Worth and city officials rolled out an update for the City Council this Tuesday regarding their preparations. The DFW metroplex is gearing up for an influx of more than 100,000 visitors daily from June 11 to July 19, 2026, during the World Cup matches at AT&T Stadium in Arlington. The events are poised to inject over $1.5 billion economic impact into the local economy, according to the City of Fort Worth.
In preparation for the event, the City of Fort Worth's Emergency Management & Communications Department is spearheading plans to minimize disruptions to city services and prioritize public safety. Various city departments are joining forces in workgroups that will focus on key areas, including beautification, communications and engagement, hospitality, infrastructure, and safety and security. This collaborative strategy aims to ensure that residents won't bear the brunt of the event's hustle.
Fostering the connection between Fort Worth's tourism sector and the World Cup, Visit Fort Worth is working diligently to lure visitors to the city and to keep them engaged. Their website now offers live information for both locals and tourists on how to make the most out of Fort Worth's offerings during the soccer spectacular, according to the City of Fort Worth. The site also includes a promotional video for FIFA fans to get a peek at what's in store.
Adding to the cultural festivities surrounding the World Cup, a local Fort Worth artist, Matt Cliff, has created a Dallas Host City Poster which boasts a dynamic design reflecting the unique local flavor. The official FIFA World Cup 26 poster can be viewed as part of the preparedness campaign, strengthening the area's artistic community's involvement within the global event.
As the date for the world's most-watched football event nears, it's clear that Fort Worth is playing a strategic game not only in hosting the soccer matches but also in showcasing its city's character and ensuring a welcoming atmosphere for the throngs of fans descending upon Texas.
