In an ongoing effort to crack cold cases and locate missing individuals, the Santa Rosa Police Department (SRPD) has harnessed the connectivity of social media with its "Missing Person Monday" campaign. Initial successes saw the digital initiative highlight 30 unsolved cases over the span of six weeks. The drive, which began in January 2024, has now become a staple in SRPD's investigative approach, as confirmed in an official release by the Santa Rosa Police Department.
The campaign's impressive track record was punctuated by its ability to resolve 5 cold cases during its inaugural run, including a cold case since 2005. With its third iteration launched in August 2025, SRPD focused on 25 cold cases for five weeks, sharing enhanced photos and case details across social platforms to amplify exposure. According to the details from an article on Hoodline, the initiative has led to 13 resolved cases across the three campaigns.
The SRPD specifically highlights individual cases weekly, encouraging public participation by reposting and sharing on their various online channels. Each featured individual, like 26-year-old Heydy Lizeet Julajoj Chuj in the most recent post, is accompanied by pertinent information and ways for the public to assist if they have information regarding the whereabouts of these individuals. Those aware of any immediate location details are instructed to contact the SRPD at 707-528-5222 or the local law enforcement if outside Santa Rosa.
