The Vegas Golden Knights have announced a local partnership designed to test service robots at the team’s venues and events. The move pairs one of the city’s highest‑profile sports brands with a homegrown automation firm as teams look to add robotics to hospitality and operations.
As first reported by The Sporting Tribune, the Golden Knights and Las Vegas‑based Richtech Robotics unveiled the agreement today. The coverage says the collaboration will run pilot programs to explore robots in food and beverage, merchandise delivery and other in‑arena services.
What Richtech Builds
Richtech Robotics is headquartered in Las Vegas and trades on Nasdaq under the ticker RR; the company markets service machines such as ADAM (a beverage robot), the Scorpion bartending system and the Titan logistics platform. StockAnalysis notes the firm has positioned those products for hotels, casinos and stadiums.
The company has emphasized a robots‑as‑a‑service model and — after going public in late 2023 — has been building out domestic manufacturing capacity, per filings and coverage. Nasdaq records show the company completed an IPO and subsequent filings that track its expansion plans.
Pilot Plan And Early Tests
The announcement outlines pilots focused on concourse and in‑seat service, food‑and‑beverage automation, and automated cleaning — areas Richtech has demonstrated at its own Las Vegas locations and with hospitality partners. The Sporting Tribune reported the teams expect to run live demos to refine workflows before any wider rollouts.
Sandbox For Vegas Hospitality
Las Vegas has emerged as a testing ground for service robotics, and the Golden Knights’ home rink gives Richtech a high‑traffic environment to iterate in front of real crowds. The team’s arena, T‑Mobile Arena, sits on the Strip at 3780 S. Las Vegas Blvd., providing frequent events and visitor traffic for testing, as per T‑Mobile Arena, and industry coverage places Richtech’s regional expansion and recent commercial agreements in the context of larger rollout plans. Investing.com has reported on the company’s recent SEC filings and commercial agreements that underscore that growth push.
The partnership marks a notable local pairing between an NHL franchise and a Las Vegas robotics maker; how smoothly robots move through concourses and interact with fans will be the immediate test. Richtech’s Nasdaq listing and its increasing U.S. manufacturing presence mean the pilots will be watched by both industry observers and investors as the teams roll out live trials.
