San Francisco has always had a knack for turning its own municipal neuroses into folk art, and a recent Facebook Marketplace listing from a local seller named Chris Fayemi may be the city's most inspired, possibly joke, product launch in recent memory: custom dog raincoats, made to order, crafted entirely from repurposed plastic shopping bags. The post has accumulated over 200 likes and counting, which, for a Facebook Marketplace listing, is basically going viral.
The listing, titled "Custom Dog Raincoat," describes the product as having a "waterproof plastic exterior, designed to keep your dog dry during rainy walks and eliminate the need for towel drying." Measurements are taken to order — DM your dog's dimensions and Fayemi will presumably cut, fold, and cinch a bag to fit. The photos show a small Chihuahua mix wearing what appears to be a repurposed Target bag — iconic red chevrons, white plastic, gathered and tied at the spine like a little crinkly backpack — gazing into the camera with the quiet resignation of a dog who has seen things.
A Collector's Item, Technically
The timing is either deeply ironic or perfectly calculated. As of January 1, 2026, California completed its long-fought total ban on plastic carryout bags at checkout — the culmination of over a decade of environmental legislation that began when then-Mayor Gavin Newsom signed the nation's first plastic bag ban right here in San Francisco back in 2007, according to CalRecycle. As reported by NPR, the 2024 update closed a notorious loophole that had allowed stores to keep selling thicker "reusable" plastic bags — which, it turned out, almost nobody was actually reusing — resulting in Californians throwing away more plastic by weight than before the original ban. The plastic bag: banned not once, but twice, because we couldn't kill it the first time.
One commenter on Fayemi's post, Angela Nelson, put it plainly: "Bargain! these plastic bag raincoats are no longer sold in stores." Another, Maria SA, chimed in: "Those target bags are collectors now! Lol." She's not entirely wrong. According to PPAI, the new law means stores may now offer only recycled paper bags at checkout. Your Target haul now arrives in something that feels like a Whole Foods bag circa 2009. The era of the crinkly red-chevron bag is, officially, over — except, apparently, as couture.
About the Founder
Here's where this story gets genuinely interesting. Christelle Fayemi is not your average Marketplace seller. Her LinkedIn profile shows she spent five and a half years at Accenture as a strategy consultant, most recently in the San Francisco Bay Area, where she worked on a $100M microgrid project, developed urban decarbonization case studies for a global NGO, and supported net-zero strategy at a hyperscaler. Before that, she wrote $150M federal grant applications for multi-state grid projects. She holds a degree in Economics from Northwestern University and completed a summer fellowship at Peking University focused on energy, technology, and policy. She has, it is safe to say, a fairly rigorous professional background.
In February 2025, Fayemi left Accenture to found Voltiv, a clean energy startup focused on making utility transformer and substation maintenance smarter through sensors and energy APIs. As Bayou Energy's blog reported, Voltiv — co-founded with Neil Vodoor and Lee Carter — won the SF Climate Week 2025 Energy Hackathon, demoing a live risk-score forecasting tool for transformers and substations on the SF grid. By July 2025, Voltiv had transitioned into a stealth-mode venture, with Fayemi still listed as founder. She is simultaneously a Fellow at the Clean Energy Leadership Institute. This is a person who is, by any measure, extremely busy — and yet, here she is, also making dog raincoats out of Target bags.
The Market Is Real, Even If the Raincoat Is a Bag
Before you laugh too hard, consider that the dog apparel market is genuinely booming. The global dog apparel sector was valued at over $1.1 billion in 2025 and is projected to grow at around 10% annually, driven in part by the fact that nearly 60% of pet owners now purchase weather-specific gear like raincoats for their dogs, according to Global Growth Insights. The dog raincoat specifically is a $250–$350 million market in the U.S. alone, growing at 6–8% annually, per IndexBox. Fayemi is, technically, entering a growth sector. With zero materials cost. It's practically an ESG play.
The sustainability angle holds up under scrutiny, too. As reported by Emergen Research, over 45% of consumers now prioritize eco-friendly and sustainable materials in pet apparel. Canada Pooch launched a whole premium line of jackets made from recycled PET bottles and called it a feature. Fayemi is doing roughly the same thing, except with bags she probably had in the kitchen drawer, and the whole enterprise costs her nothing but scissors and a sense of humor.
The Comments Section as Product Roadmap
The listing's comment section functions as both enthusiastic endorsement and ruthlessly honest user feedback. "Let me get 2," wrote Victor Tree, apparently ready to place a bulk order sight unseen. "This is creative af," wrote Jennifer Beltran, before landing the most actionable product critique in the thread: "lmao if you managed to get the head covered, I'd get one 🤣." Shirley Chan opened with simply: "What's about the head?" The photos confirm that the head situation remains unresolved — the dog's face is fully exposed to the elements, looking directly into your soul with an expression that says this is my life now. Fayemi has a clear path to a Series B: just figure out the hood.
One commenter, Lore Urre, responded to the bag-scarcity conversation with simply "El elástico 😁😁😅," apparently delighted by the use of rubber bands to hold the whole contraption together. Lucia Rocha called it a "masterpiece." Aliyah Ai wrote "This is so funny lmaooo," which, in the language of the internet, is frequently indistinguishable from a five-star review. The 200-plus likes suggest the audience agrees.
Very San Francisco, Actually
There's something almost poetically local about the whole thing. San Francisco is the city that banned the plastic bag, watched the ban fail, banned it again harder, and is now home to a clean energy entrepreneur making artisanal dog raincoats out of the last remaining supply — in between, presumably, developing risk-scoring models for utility infrastructure. The city has some of the highest per-capita dog ownership rates in the country, and an enthusiasm for both environmental consciousness and creative resourcefulness that is, depending on your mood, either inspiring or exhausting. This listing manages to hit every note simultaneously, which is an achievement.
Fayemi has listed the raincoat at $2, which may be the most San Francisco thing of all — a city where the median one-bedroom runs north of $3,000 a month, and a bespoke waterproof dog garment made from a discontinued retail artifact costs less than a Muni fare. In a city where a Yelp search for dog clothing returns boutiques including "Mishka Dog Boutique," "Little Fox Wear," and something called "rororiri," the bar for market entry is apparently just: have an idea, some old bags, and the audacity to charge two dollars for it. The fog is free, the bags are banned, and your dog can still look like a walking piece of retail nostalgia. DM your measurements.
