Jacksonville

St. Augustine Unveils 'Know Before You Go' App for Streamlined Nights of Lights Festival Experience

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Published on November 03, 2025
St. Augustine Unveils 'Know Before You Go' App for Streamlined Nights of Lights Festival ExperienceSource: City of St. Augustine

St. Augustine is gearing up for its renowned Nights of Lights festival, and with that comes the launch of an innovative "Know Before You Go" campaign. In a collaboration between the St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau and a new mobile app developed by Visit St. Augustine, the city aims to significantly improve the experience for both residents and visitors. This initiative comes with a host of operational changes designed to streamline the upcoming holiday festivities.

The "Know Before You Go" campaign is particularly focused on providing critical, real-time information to attendees. According to a statement by City Manager David Birchim, "The VCB and Visit St. Augustine have really done a great job with this.  It will offer real-time parking information for the parking garage, maps for our free parking shuttles, and even locations of all the public bathrooms.  We are really pleased with how much important information is being packed into this mobile app." This app aims to create a more organized and efficient event experience by readily providing details that are often sought after during large public gatherings, as per the City of St. Augustine.

The Nights of Lights St. Augustine mobile app, which is a pivotal part of this campaign, is readily available for download on both iOS and Android platforms. It promises to serve as a convenient guide for those looking to navigate the festive season's attractions, which features millions of twinkling lights adorning the city's beautiful historic district.

For those interested in promoting the "Know Before You Go" campaign or seeking more information, Susan Phillips, President and CEO of the St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau, is the go-to contact. Phillips can be reached via email at [email protected] or by calling 904-209-4426. For media inquiries, Melissa Wissel, Communications Director, is available at 904.293.3307.