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Celina’s Boom Frontier: Trademark Tapped to Lead Walmart-Anchored Shawnee Trail

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Published on December 11, 2025
Celina’s Boom Frontier: Trademark Tapped to Lead Walmart-Anchored Shawnee TrailSource: Google Street View

Celina’s outer edge is getting a major new centerpiece. Trademark Property Company has been chosen to lead development of the Shawnee Trail mixed-use project at Preston Road and the Collin County Outer Loop in Celina, the developers announced Wednesday. The 150-acre site is being planned as a regional retail and lifestyle center anchored by what developers say will be Celina’s first Walmart Supercenter. Leasing is slated to be handled jointly by Shop Companies and Trademark, and the team says early conversations have already generated roughly 500,000 square feet of retailer interest. It is the latest sign of how rapidly big retail and residential projects are reshaping the city’s outskirts.

Trademark Named Lead Developer

Old Celina and G-Man Development unveiled the partnership in a press release published by The Business Press, naming Trademark Property Company and Terry Montesi to lead design and development of Shawnee Trail. “Shawnee Trail represents the type of opportunity where thoughtful development can have a lasting impact,” Montesi said in the release. The announcement framed Trademark’s role as bringing national mixed-use experience to a project the developers describe as community-focused and walkable.

Leasing, anchor and location

Leasing will be a joint effort between Shop Companies and Trademark, and Shop Companies lists the Shawnee Trail site at 1771 Preston Road in Celina. The development sits at the high-visibility intersection of Preston Road and the Collin County Outer Loop, where Walmart has already flagged plans for a new Supercenter to anchor the project. As reported by The Dallas Morning News, Walmart’s Celina store is part of a broader push into fast-growing North Texas markets.

Retail interest and scale

Developers said leasing conversations already represent approximately 500,000 square feet of retailer interest to date, according to the announcement in The Business Press. “The response from retailers has been very encouraging,” said Matthew Kiran, a broker connected to Glendenning 1887, in that release. That level of early interest suggests the project could draw a mix of national chains and regional concepts tailored to Celina’s expanding trade area.

Whos behind the project

Trademark is a Fort Worth-based mixed-use investor and operator; its corporate materials say the firm has invested in or developed roughly 24 million square feet of assets valued near $5 billion and employs more than 210 people, per Trademark Property Company. The Shawnee Trail land is being developed under the Glendenning 1887 banner, Rex Glendenning’s family holding, and The Real Deal reported earlier this month that Glendenning secured a $17.5 million loan tied to his nearby King Place project.

What comes next

The announcement focused on the developer selection and leasing push; earlier reporting sketched a broader master plan that could include residences, open space and a roughly 200,000-square-foot Walmart as an initial phase. The Dallas Business Journal has previously placed the development’s eventual value near $1 billion and reported that site work and initial phases were moving forward, as summarized by the Texas A&M Real Estate Research Center. Local leaders and developers say leasing and design will guide the schedule for future buildout, with more tenant announcements expected as deals are finalized.

Design and leasing work are under way, and developers say more details will come as tenants sign leases and project phases are set. Local officials and the development team expect additional tenant announcements in the months ahead.

Dallas-Real Estate & Development