Chicago-born Potbelly Sandwich Works is officially rolling into New Braunfels, staking out space in the Town Center at Creekside and adding another big-name player to the already crowded fast-casual scene along I-35.
The new shop will be the chain’s first in New Braunfels and is planned as a roughly $425,000 renovation of an existing 1,750-square-foot unit. Once the work is done, Creekside regulars can tack toasted sandwiches and hand-dipped shakes onto their rotation of national chains.
As noted by MySA, filings with the Texas Department of Licensing and Regulation list a construction start date of January 19, 2025, with an anticipated completion date of April 13, 2026. The state paperwork identifies the scope as a tenant improvement and pegs the build-out cost at about $425,000.
Where It Will Sit
The Town Center at Creekside already has some serious name recognition, and Potbelly is now officially on its tenant roster, according to the center’s own site, Town Center at Creekside. The mix there includes Portillo’s, Chipotle and Sprouts, which helps explain why developers are still pouring money into build-outs along that stretch of I-35.
Potbelly's Footprint
Potbelly launched in Chicago in 1977, building its reputation on toasted sandwiches, soups, salads and hand-dipped shakes. In recent years the company has leaned hard into growth via franchise deals and developer incentives, a strategy laid out on its investor platform, Potbelly.
Work Underway At Creekside
State records show that Potbelly will not be the only construction story at Creekside. Multiple tenant improvements are listed at the same address, signaling a broader build-out across the center. One example is a separate fit-out for Chipotle at 323 Creekside Crossing, documented in a project entry from the Texas Department of Licensing and Regulation, indicating several tenants are coming online in roughly the same window.
How Potbelly Fits The Market
For Creekside diners, Potbelly brings a toasted-sandwich counterpoint to Portillo’s Italian beef and hot dog focus, adding another fast-casual option to an already loaded lineup. The developer behind many Creekside leases has also plugged Potbelly into tenant plans at other projects in the region, underscoring that the brand is part of a broader Texas push, per NewQuest.
Corporate Backdrop
Potbelly’s expansion streak follows the brand’s acquisition by RaceTrac, which the company announced was completed in October 2025. RaceTrac has framed the deal as a way to accelerate Potbelly’s rollout and strengthen its franchise platform, according to RaceTrac.
There is no official opening date yet from Potbelly or the landlord, but the timelines in state construction filings give a rough sense of when the shop might be ready. MySA notes the current fit-out target date as April 13, 2026, so locals can expect signage, permit activity or a formal announcement once the build-out moves further along.
