TOUS les JOURS has quietly slipped into Honolulu, soft-opening Saturday on Keeaumoku Street with racks of fresh-baked pastries, airy Cloud cakes and specialty coffee drinks. The French-Asian bakery chain is marking its grand opening from Sunday through Tuesday with giveaways for early birds, offering Korean-inspired sweets and classic European-style pastries, plus seasonal holiday beverages, at its first bricks-and-mortar location in Hawai‘i.
Grand-opening giveaways and hours
According to Aloha State Daily, the Honolulu shop soft-opened Saturday and is rolling out grand-opening promotions Today through Tuesday. The first 100 guests who spend $30 or more will score different swag each day: umbrellas on Today, mugs on Monday, and insulated totes on Tuesday. Posted hours are 9 a.m. to 8 p.m., and managers told the outlet that validated parking will be offered eventually. The original report also includes photos and contact details for the new spot.
What locals can order
Store manager Yuri Woo told Aloha State Daily that “We’re baking fresh bread every morning,” with shelves already lined with salt and butter rolls, red-bean donuts and custard buns. Early favorites at opening included garlic cream cheese bread (about $7.65), sesame and sweet rice donuts (around $3.20) and egg custard pastries (about $4.70). The bakery is also showcasing its signature Cloud cakes - sold by the slice or whole - in flavors like Cloud cream, strawberry, green-tea mango and blueberry, alongside drinks such as tiramisu, ube and honey-lavender lattes.
Brand background and U.S. expansion
TOUS les JOURS is a South Korean-born brand that has been steadily expanding across the United States. The company’s U.S. site notes more than 110 American locations and a broader worldwide footprint. The Honolulu store joins existing units in California, New York and Texas as the chain pushes into new markets. For more on the brand’s presence stateside, see TOUS les JOURS.
Where it sits
The bakery is filling a former Ross space along the Keeaumoku corridor at a property listed as 711 Keeaumoku St. in commercial records. A listing on LoopNet highlights the building’s sizable retail frontage and dedicated parking stalls, suggesting it is primed for neighborhood retail. With Ala Moana and Waikiki nearby, the location is positioned to draw both local foot traffic and holiday visitors.
