Hey-Froyo, a new frozen yogurt shop, is headed to Sugar Land's Riverpark Shopping Center next spring. The compact, quick-serve concept is aiming to catch families and shoppers on the go at the busy retail hub.
A state accessibility filing lists the project as "Hey‑Froyo" and records a 1,283-square-foot interior fit-out, with construction scheduled to start Jan. 15 and wrap up on Feb. 28, 2026. The registration describes the work as a tenant-funded interior renovation and names Heebum Choi as the tenant contact, according to the Texas Department of Licensing and Regulation.
In an interview with What Now Houston, owner Heebum Choi said he intends to open by March 2026 and hopes to expand the brand within five years. Choi also told the outlet he is still building a website and finalizing menu items, so firm hours and offerings are not yet on the table.
Small fit‑out in a busy retail center
Riverpark is anchored by H‑E‑B and lined with national tenants that help generate steady traffic, a setup landlords often like for small, quick-serve concepts. The center's listing touts local footfall and neighborhood household income that could support a dessert counter, as outlined by Phillips Edison.
How Hey‑Froyo fits the local scene
Sugar Land already has frozen dessert options, including Yogurtland, which opened in University Commons in July 2024, suggesting there is demand for self-serve froyo in the area. Local coverage of that opening underscores the appetite for build-your-own dessert counters, according to Community Impact.
State permits and Choi's stated timeline both point to a possible March 2026 debut if construction stays on schedule, and his comments make clear that details are still being finalized, per the Texas Department of Licensing and Regulation. Expect more clarity once filings update and the shop starts sharing its own announcements on hours, menu and opening day.
