With Super Bowl LX poised to hit the home turf of the San Francisco 49ers at Levi's Stadium come February 8, all eyes aren't just on the battle between the New England Patriots and the Seattle Seahawks, a heralded rematch of the nail-biter of 2015. The halftime show, a jewel in the crown of TV spectacles, is equally buzzing with the anticipation of superstar Bad Bunny's performance.
However, fans may be astounded to learn that the Puerto Rican sensation, Bad Bunny, stands to make not much more than a modest $1,000 for his stage wizardry, as reported by KGW. This union-mandated fee is standard, and previous titans of the Super Bowl stage have danced to the same financial tune. The real windfall isn't in the paycheck, but the exposure — past Super Bowl halftimes have catapulted viewer engagement and significantly spiked music sales for artists like Usher, who saw immense viewership for his 2024 performance.
And even though the NFL may cover travel costs, don't confuse that with footing the entire bill. The spectacle's price tag, complete with pyrotechnics and bespoke stage setups, can soar anywhere from $10 million to $20 million. Yet that didn't dissuade The Weeknd from supposedly chipping in his own change for previous halftime bragging rights, The Straits Times reports.
Accompanying Bad Bunny, confirmed by The Independent, will be none other than Green Day, the Grammy-winning rock band set to rev up the crowd with their anthemic tunes. Expect a crescendo of excitement coursing through the 68,500-capacity Levi's Stadium, which once played host to Super Bowl 50 back in 2016, when the Denver Broncos triumphed over the Carolina Panthers.
The 31-year-old Bad Bunny, "one of the most-streamed artists in the world," enters this halftime show corner boasting Grammy wins and a towering presence on global streaming platforms. With his recent string of successes, this isn't just a football match; it's Bad Bunny's stage, whose role in films and collaborations with fashion powerhouses has further sealed his place as a global music ambassador, per KGW.
When kickoff hits at 6:30 p.m. ET, broadcast on NBC, it will not only be a showdown of athletic prowess but also an electric exhibition of musical talent. With viewership numbers like last year's estimated 127.7 million U.S. viewers, according to The Straits Times, Super Bowl LX is set to be both a sports spectacle and a concert event, smashing records like defensive lines.
.jpg){kind=link}