Congo Brands is gearing up for another round of cuts in Lewisville, with about 31 more jobs headed for the chopping block. The move piles onto a much larger reduction that already sent more than 150 North Texas workers looking for new paychecks late last year, deepening uncertainty for staff who survived the first wave of layoffs and remote-role consolidations.
Business Journal: Another 31 Jobs On The Block
The latest cuts were disclosed to state officials and will affect roughly 31 employees at the Lewisville facility, according to the Dallas Business Journal. That filing is described as a follow-up to the larger staff reduction that hit North Texas late last year.
How This Ties Back To Last Year’s Layoffs
Congo had already announced plans to eliminate about 155 positions after it lost distribution contracts tied to the Alani Nu brand and the brand’s sale to Celsius Holdings, as reported by the Houston Chronicle, which reviewed the company’s WARN notice. Those earlier cuts focused mostly on field and sales roles, including dozens of regional sales representatives and account-marketing staff, and were scheduled to take effect at the end of December 2025.
Local Fallout In Lewisville
The added reductions will further shrink Congo’s commercial footprint in Lewisville. Local reporting notes the company has a commercial headquarters in town and that many affected positions support sales and distribution networks, according to the Dallas Morning News. The scale of the earlier layoffs, and the prospect of yet another wave, have workforce groups and community leaders watching closely for ripple effects on contractors, vendors, and regional sales reps.
Legal Questions And Worker Resources
A law firm has announced it is investigating whether Congo followed WARN Act timing and notice rules in connection with the prior mass layoff, saying employees could be owed back pay and benefits if the company fell short of federal requirements, according to Strauss Borrelli PLLC. Public layoff trackers such as WARNTracker list a WARN filing from Congo in October 2025 that cited roughly 155 affected positions. The Texas Workforce Commission also posts guidance and rapid-response resources for workers facing plant closings and mass layoffs.
What Comes Next
Congo did not immediately respond to requests for comment, the Houston Chronicle reported. State filings and any new WARN notices will likely be the next public clues about exactly when and how the latest round of cuts will hit. We will keep an eye on additional filings and company statements for updates.
