In New York's Flatiron and NoMad districts, sculptures of a character called "Mr. Pink" have been installed in public spaces. The pieces provide opportunities for interaction for both residents and visitors. ABC7NY reports that the installations are part of French artist Philippe Katerine's exploration of "cuteism," featuring whimsical elements and depictions of human experience, including some figures with a visible scar on their chests.
The "Mr. Pink" installation includes an interactive component: each sculpture features a QR code that can be scanned to enter contests for local prizes, according to CBS News. Prizes include stays at nearby hotels and offerings from local businesses. James Mettham, president of the Flatiron NoMad Partnership, noted that the project adds activity and visual interest to the area during the winter months.
New Yorkers have responded positively to the statues, noting the additional dimension they bring to the city environment. Harlem resident Dave Madore commented on the sculpture’s appearance, describing it as "beautiful" and "pink," as noted by CBS News. French artist Philippe Katerine designed "Mr. Pink" to represent resilience and shared human experiences, with the scar over the character's heart serving as a symbolic element.
In parts of the city that can feel isolating, "Mr. Pink" provides a form of visual and interactive presence. Washington Heights resident Lui Cabrera described the character as a "sharing character," noting its role in offering a sense of companionship. The sculptures are designed for engagement, with some available to hug, CBS News reports. The installation will remain in the Flatiron and NoMad districts through February 28, including a special event on Valentine's Day, February 11.
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