13 Trees Coffee Haus in New Braunfels will close on Saturday as owner Jamie Rosales prepares to relaunch the brand as a dedicated roastery. The storefront, which opened late last year, had become a popular weekend hub for markets and coffee events in the Hill Country.
Rosales chose not to renew the lease at the W. Klein Road location and announced the closure on Facebook, according to Community Impact. The business will transition to a wholesale-focused model under the new name 13 Trees Coffee Roastery, set to debut in the spring.
Short Run, Big Local Footprint
Rosales launched the shop with a specialty focus on siphon-brewed and butter-infused coffee and used the café as a venue for farmers markets and a New Braunfels coffee festival, MySA reported. Event listings and calendars show the coffee house continued to host community gatherings through 2025, helping the young brand build a loyal local following in just a matter of months.
Owner Frames the Move as a Reset
In the Facebook post quoted by Community Impact, Rosales said the change is meant to focus on the company’s core, coffee, calling it “This is a pause, a breath, a reset.” She said the new 13 Trees Coffee Roastery will focus on roasting and developing wholesale accounts instead of running a full-service storefront.
What It Signals for Small Food Businesses
The move from a retail counter model to roasting and wholesale mirrors changes other San Antonio-area food and drink operators have made in response to rising rents and uneven sales. MySA has chronicled several recent restaurant closures in the region tied to similar cost pressures.
The shop’s final day of service is on Saturday, and the café has been listed at 1450 W. Klein Road in local business directories and event calendars. MapQuest and local listings show the venue hosting markets and festivals through 2025 as Rosales built up the brand.
