Bargain hunters in New Braunfels are about to get a major new playground. Nordstrom Rack is headed to the Town Center at Creekside, bringing a 25,000-square-foot off-price store to the fast-growing Hill Country retail corridor. The project clocks in at an estimated $2.8 million, and the chain’s calling card is past-season and overstocked brand-name merchandise at steep markdowns. Construction is expected to kick off this spring and wrap by year-end, assuming permits and schedules cooperate.
According to MySA, filings with the Texas Department of Licensing and Regulation list the 25,000-square-foot Nordstrom Rack at 361 Creekside Way with an estimated $2.8 million build-out. The records show work slated to start in May and conclude at the end of December. The outlet reports that the Rack is part of a fresh wave of retail and restaurant activity at the 400-acre Town Center at Creekside.
Creekside Keeps Getting Bigger
The Town Center at Creekside has turned into a magnet for national chains, evolving from a straightforward strip center into a 400-plus-acre mixed-use hub. Topgolf broke ground there last year on an approximately $18 million, two-level, 38,000-square-foot venue with 62 climate-controlled bays that the company said will employ about 200 people, per Topgolf. Recent and upcoming arrivals including Sprouts Farmers Market, Texas Roadhouse and a new Chick-fil-A have been covered by the Express-News, adding grocery, dining and more reasons to stop along this stretch of Interstate 35.
What Shoppers Will Find
Nordstrom Rack is the off-price side of the Nordstrom brand, offering a constantly changing mix of Nordstrom labels, past-season pieces and overstocked goods at discounts that can reach up to 70 percent, according to the Nordstrom Rack customer FAQ. Typical stores stock home items, beauty products and footwear alongside apparel, and they usually offer services such as in-store pickup for online orders. For Hill Country residents who already treat Creekside as a weekend errand circuit, the Rack adds a national off-price anchor to an increasingly crowded shopping map.
Why Retailers Are Piling In
Retailers are chasing rooftops, and New Braunfels has plenty. The U.S. Census estimates the city’s population grew nearly 29 percent from 2020 to 2024, making the I-35 corridor between San Antonio and Austin an especially attractive target, per U.S. Census QuickFacts. Large developments such as Creekside, combined with traffic from travelers and tourists cutting through the corridor, help drive steady foot traffic, which goes a long way toward explaining why national chains keep planting their flags here.
Timeline and Local Impact
If the current filings hold, construction is scheduled to begin in May and wrap by the end of December, a timeline that would likely push a full store opening into late 2026. The MySA report notes that the project is registered in state records, although those filings can change. Local officials have highlighted job creation tied to recent Creekside projects, but Nordstrom has not yet released hiring numbers or a formal opening date for the New Braunfels location. For now, all eyes are on the permits and the construction site, with more details expected to surface as the build-out moves forward.
