Fenton just scored a new $15 million place to play, and it is not exactly subtle about it. The two-level WOW! Entertainment complex opened Friday with duckpin bowling, immersive virtual-reality games, an 18-hole mountain-style miniature golf course and a scratch kitchen all packed under one roof. Opening weekend came with family-friendly promos and giveaways as the company pitched the spot as a one-stop hangout for St. Louis-area families, social groups and corporate outings.
WOW! Entertainment officially opened Friday, Feb. 27, rolling into a public opening weekend that ran through Sunday, March 1, according to St. Louis Magazine. The venue lists its address as 138 Fiedler Lane and posts regular hours of Sunday through Thursday, 11 a.m. to 10 p.m., and Friday and Saturday, 11 a.m. to 12 a.m., on its website, per WOW! Entertainment.
What You'll Find Inside
Once you get past the front door, the lineup is pretty packed. Guests will find eight lanes of duckpin bowling, four Topgolf Swing Suite simulators, a ValoArena mixed-reality arena, polysynthetic ice curling, four private karaoke rooms and an 18-hole mountain-style mini golf course, according to Sauce Magazine.
The building itself is built to show off. Industry coverage describes the project as a tilt-up, steel-framed structure, a roughly $15 million investment with a prominent interior mezzanine and long open spans to hold the attractions, per Informed Infrastructure.
Local Take
“We want this to be a destination,” Tommy Fernandez, the venue's director of operations, told St. Louis Magazine. He said the kitchen and pricing are meant to stay approachable for families while still serving more elevated, scratch-made options. Translation: the place is aiming for fun-night-out without full-on special-occasion sticker shock.
Planning And Pushback
The road to opening was not just knocking down pins and hanging TVs. The Jefferson County Council approved a rezoning and revised development plan for the Springdale/Fiedler Lane site in 2023, following an earlier approval process for the property, according to myLeaderPaper.
By 2024, Planning & Zoning commissioners were debating an adjoining parcel tied to the project, with residents and officials raising questions about buffering and land use, as detailed in follow-up coverage at myLeaderPaper. In other words, the big new playland arrived only after a fair amount of paperwork and pushback.
Opening Offers And Community Giving
To get people in the door early, WOW! Entertainment leaned on giveaways. Onsite e-club signups entered guests to win a bowling party for eight, and opening-weekend visitors could walk away with attraction vouchers, free bowling games and complimentary appetizers.
The company also rolled out a “Grand Opening Month of Giving,” setting aside Sundays to benefit local nonprofits. The plan earmarked April 12 for the St. Louis Area Foodbank, April 19 for Ranken Jordan Pediatric Bridge Hospital, April 26 for First Tee - Greater St. Louis and May 3 for the St. Louis Sports Commission, according to Sauce Magazine.
With private event packages, multiple patios and a sports bar spread across the floor with dozens of TVs, WOW! Entertainment is clearly betting that Fenton locals will come back for date nights, birthday parties and office outings, not just a one-and-done look around. For reservations, event packages and the latest hours, visit WOW! Entertainment.
