Shoppers who came for fresh produce at the Canyon Country Farmers Market on Wednesday also got a front‑row seat to Santa Clarita’s internet makeover, as Aspire Fiber and city officials cut the ribbon on a multi‑year fiber‑optic build that aims to bring ultra‑fast service to tens of thousands of homes.
The event doubled as a block‑party‑style kickoff for a three‑year rollout across the city. Marketgoers found giveaways, games, and Aspire staff on hand to field questions and help residents start the sign‑up process for the new fiber network.
The city promoted the ribbon cutting on its official Facebook page, noting the ceremony would start at 4:30 p.m., with Aspire representatives on site from 4–6 p.m. offering games, prizes, and promotions, according to the City of Santa Clarita. SCVNews also spotlighted the market debut and told attendees to look for Aspire’s tent in the farmers market parking lot.
City deal and background
Wednesday’s scissors‑moment follows an October City Council vote approving a long‑term right‑of‑way deal that clears Aspire to build, own, and operate a fiber‑to‑the‑premises network within city limits, according to the City of Santa Clarita.
Over the last two decades, the city has already laid more than 100 miles of fiber to connect traffic signals and municipal facilities. The new agreement layers on a revenue‑sharing arrangement and a citywide design that breaks the network into 10 zones, which could reach roughly 80,000 households over the next three years, per Signal. That same coverage quoted a local economic development official calling the move “fundamental to the city’s economic vitality.”
How the rollout will work
City staff have said construction will be phased to keep disruption in check, with crews working through mapped segments so neighborhoods get upgraded in stages rather than all at once.
SCVNews reported that Aspire plans to lean on community events like the Canyon Country Farmers Market as on‑the‑ground hubs for explaining the project and gathering signups as each phase comes online.
Speeds, pricing, and sign‑up
Aspire’s Santa Clarita website promotes 100% fiber plans with symmetrical upload and download speeds, ranging from hundreds of megabits to multi‑gigabit tiers, along with introductory deals such as free installation and a complimentary first month for new customers, according to Aspire Fiber.
The company is urging residents to check availability on its site and to talk with outreach teams at public events to get a sense of installation timelines and plan options in their specific neighborhoods.
What residents should know
City officials say they will coordinate permitting and right‑of‑way access as work ramps up, so residents should expect to see construction crews and Aspire outreach staff circulating as each phase starts.
The Canyon Country Farmers Market and community center, which hosted the launch festivities, is located at 18410 Sierra Highway, Canyon Country, CA 91351, according to the City of Santa Clarita’s community center listing.
