Upcountry just scored a new spot to cool off. Soulberry Ice Cream has set up its converted vintage horse trailer, "Jolene," in Hāliʻimaile, dishing out made-to-order New Zealand-style real-fruit swirls that blend island-made ice cream with fresh Maui fruit. The family-run trailer is aiming to be a bright, camera-friendly stop for residents and visitors alike, serving colorful cones and bowls dressed up with local toppings.
Maui Land & Pineapple Company says it has officially welcomed the new vendor to Hāliʻimaile, with CEO Race Randle calling Soulberry "a great example of a homegrown business that adds character to the town." As reported by Maui Now, the company frames the addition as part of a broader push to turn Hāliʻimaile into a more vibrant gathering place.
What Soulberry Serves
Soulberry’s swirls start with premium bases, either Roselani vanilla or Coconut Glen’s dairy-free coconut, then get blended with Maui fruit like pineapple, lilikoʻi, dragon fruit and strawberry. The result is a soft-serve style treat that can be finished with toppings such as mochi, toasted coconut and edible flowers. Owner Kaitlyn Dasler told Aloha State Daily that the trailer uses a New Zealand-style machine to mix fruit into the base, keeping the texture smooth without additives while spotlighting produce from local farmers.
Where To Find Jolene
The trailer is parked at 870 Hāliʻimaile Rd., tucked between the Maui Pineapple Store and Hāliʻimaile General Store, and is open daily from noon to 6 p.m. Local truck directories and listings back up the Hāliʻimaile location and hours and track rotating flavors and specials. For updates, check the local listing at Maui Food Trucks.
Upcountry's Dessert Moment
Soulberry’s arrival in Hāliʻimaile slots neatly into an island-wide wave of real-fruit swirl stands and trailers bringing New Zealand-style soft-serve techniques into Maui neighborhoods. Coverage of similar spots around the island points to strong appetite for made-to-order fruit swirls. For one recent example, see how the Kīhei beach crowd goes wild in earlier reporting.
