Gott’s Roadside, the Napa Valley burger stand known for its double cheeseburgers and hand‑spun shakes, is finally planting a flag in Los Angeles. The Bay Area staple will open its first LA flagship at The Original Farmers Market on March 6, 2026, bringing its wine country spin on diner classics to Fairfax with indoor seating, a large patio, and a dedicated soft‑serve window. For Angelenos who usually spot Gott’s only on road trips, this debut turns a familiar highway stop into a neighborhood regular.
Official Announcement And Company Timeline
Gott’s first laid out its Southern California plans in 2025, calling the Farmers Market a natural fit for the brand. In a statement on Gott’s Roadside, owner Joel Gott said, “This expansion to Southern California feels like coming full circle for us.” The company has also confirmed that a second Los Angeles area outpost in Santa Monica is on deck for later in 2026.
When And Where To Go
The new Gott’s Roadside is set to open to the public on March 6, 2026, at the Original Farmers Market in Beverly Grove. The restaurant is listed at 6333 W. Third Street, Unit 706. Eater LA reports that the location will feature both indoor and outdoor dining and is positioned to catch foot traffic flowing in from the Grove. The Farmers Market address puts Gott’s in the middle of one of the city’s busiest and most tourist-friendly food hubs.
Menu Highlights And Sourcing
The Los Angeles shop will stick to Gott’s core lineup: a double cheeseburger, green chile and kimchi burgers, an ahi burger, and an Impossible option, plus fries, tacos, and the trademark milkshakes. There will be a dedicated soft‑serve window pouring Strauss organic vanilla, chocolate, and swirl. The company says it will source beef, poultry, seafood, and bread from local vendors, including Cream Co. Meats, Red Bird Farms, Pacific Fresh Fish Co., and Larder Baking Co., according to WhatNow. Gott’s pitches that the supplier list is central to its wine country approach to fast casual dining.
Why The Farmers Market Works
The Original Farmers Market at Third and Fairfax has been a Los Angeles mainstay since 1934 and now hosts dozens of grocers and eateries year-round, making it a high-visibility launchpad for new arrivals, according to Farmers Market LA. Gott’s leadership told Eater LA that they picked the site for its built-in crowds and the mix of tourists and locals. The arrival slots a recognizable Northern California name into a market that already balances long-running institutions with a steady rotation of newer food concepts.
For opening day specifics and any menu tweaks, Gott’s is steering customers to its own news page and social feeds, where the company has been posting construction updates and statements. Fans eyeing a first bite on March 6 should be ready for a packed market and likely lines during the first stretch after opening.
