Sofia's Pizzeria is now slinging slices in downtown New Braunfels, opening Wednesday at 508 Landa St. and giving the riverfront crowd a new grab-and-go option. The San Antonio-based family spot is leaning into quick slices, salads and pasta for downtown workers, visitors and anyone staring down a short lunch break.
Counter Service, Lunch Deals and Catering
As reported by Community Impact, owner Alan White’s New Braunfels shop serves pizza by the slice alongside salads, pasta and catering. The outlet notes a lunch special that pairs two slices of cheese or pepperoni with a 20-ounce drink, clearly built for downtown diners who need to be in and out fast.
San Antonio Roots and Where to Order
Sofia's lists multiple San Antonio locations and now includes New Braunfels on its official site, which also publishes a New Braunfels phone number and online ordering. According to the Sofia's Pizzeria site, the brand operates on Bitters, Evans and Potranco roads and offers pickup, delivery and catering services that the new storefront will support.
A Downtown Address With a Recent Restaurant History
The 508 Landa building has already seen a few concepts cycle through in recent years, reflecting downtown New Braunfels' rotating dining scene. Community Impact previously reported that The Big Bib BBQ opened at 508 Landa in 2022, underscoring how operators have been testing the block as visitor patterns shift.
Location Matters for Lunch Service
Ongoing downtown projects and parking changes have been reshaping how people come into the core, which matters a lot to a slice counter that depends on quick turns and steady foot traffic. paid-parking and other downtown changes were reported last year, moves the city says are meant to increase turnover and help local businesses.
Hours and menu details for the New Braunfels shop are listed on Sofia's site, and the pizzeria says it will continue offering catering for events around Landa Park and festival weekends. For ordering and the latest hours, check the online ordering page or call the New Braunfels number listed on the site.
