Tampa-born fast-casual chain Naked Farmer is digging into Charlotte’s South End, claiming a storefront at 2725 South Boulevard in the Harris Teeter plaza. The farm-to-table brand is set to roll into the neighborhood this month with seasonal bowls, plates, and salads aimed at the lunch and dinner crowd.
The chain’s own website lists an opening date tomorrow for the South Boulevard address, according to Naked Farmer. Axios Charlotte reported an earlier grand opening on Saturday, and separate Eventbrite listings indicate friends-and-family previews and timed grand-opening slots in early February.
Where It Is Landing
The Charlotte outpost will be in the Sedgefield Shopping Center at 2725 South Boulevard, in a unit that previously housed Maple Street Biscuit Company, according to local listings. A Florida corporate filing for NAKED FARMER 2725 SOUTH LLC lists the Charlotte address and names founder Jordan Johnson as the registered agent, confirming the brand’s legal move into the space, per the Florida Division of Corporations and neighborhood coverage.
What You Will Find On The Menu
“Our menu is grown in direct conversation with small and medium-sized farms in our region,” the chain notes on its site, a tagline that sums up Naked Farmer’s seasonal, vegetable-forward plates and protein options. Local reporting and the brand’s promotional material highlight regional partners such as Nash’s Produce and Spring Acres among suppliers, underscoring the farm-to-table focus for the Charlotte opening, according to V101.9.
Expansion, Hiring And Local Impact
Naked Farmer has been scaling quickly across Florida and looks to be staffing up for Charlotte as well. Job listings on LinkedIn show openings for kitchen leadership and management roles tied to the new South End store. Local reporting and brand announcements also have the company plotting additional Southeast openings, including Nashville later this spring, as part of a broader regional push, per St. Pete Rising and area hiring posts.
When To Go
Planned hours for the South End location are 11 a.m. to 9 p.m. daily, according to Axios Charlotte. Event pages for the grand opening list buy one get one specials and reserved time slots for opening weekend, so early visitors can expect heavier crowds during those first days of service, per Eventbrite.
The move north marks Naked Farmer’s first confirmed store outside Florida, as reported by the Tampa Bay Business Journal, adding another farm-forward player to South End’s growing roster of fast-casual concepts. For Charlotte diners who care about seasonal sourcing and quick, vegetable-focused meals, Naked Farmer is aiming to become a neighborhood standby with roots firmly planted in the Tampa Bay region.
