Atlanta

Charcuterie Craze Hits Cumberland As Graze Craze Lands In Smyrna

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Published on March 31, 2026
Charcuterie Craze Hits Cumberland As Graze Craze Lands In SmyrnaSource: Google Street View

Charcuterie is getting the spotlight in Cumberland as Graze Craze opens a compact new shop in Smyrna’s Paces Centre, serving made-to-order grazing boards, workshops and event catering out of a tightly packed storefront. Run by husband-and-wife franchisees Toni and Julio Hewitt, the spot is built to handle fast pickup orders for busy locals along with spreads for parties and events near Truist Park and The Battery Atlanta.

Shop location, size and hours

The 1,040-square-foot shop is located at 3599 Atlanta Road SE, Suite 7, in the Paces Centre shopping plaza, where the owners completed a full build-out that included new plumbing and a required grease trap. According to Business Debut, the Cumberland location plans to keep regular hours Tuesday through Saturday from 10 a.m. to 6 p.m., with Sunday and Monday reserved for appointments. Local listings also place the store’s phone number at (470) 308-7088, which matches the information on MapQuest.

Menu and specialties

On the menu, Graze Craze Cumberland leans into its grazing theme with boards and boxes that carry names like the Gone Grazey, the vegetarian Vegegrazian, and the Sweet & Grazey dessert board. According to WhatNow, boards are assembled by trained “Grazologists” using premium Boar’s Head meats and cheeses, fresh produce, house-made dips and gluten-free options. The offerings are designed to scale from date-night trays to party-size grazing tables for bigger crowds.

Catering, pickup and workshops

Beyond walk-up orders, the shop is leaning heavily into catering and local delivery, building everything from individual boxes to large grazing tables for weddings and corporate events, as reported by Business Debut. The Hewitts told the outlet they expect a strong share of business-to-business work, from board meetings to staff lunches, and they plan to turn around some smaller orders the same day. The shop is also set to host hands-on charcuterie workshops where guests can pick up styling techniques and practice themed board builds.

Owners step from corporate careers

Toni and Julio Hewitt say the shop represents a move to blend hospitality with their corporate backgrounds. In a statement to WhatNow, Toni said the team is “thrilled to bring Graze Craze to the Cumberland community” and to make it easier for people to connect over shared boards and bites. WhatNow notes that Julio brings more than three decades of software engineering experience from firms that include J.P. Morgan Chase and Blue Cross Blue Shield, while Toni comes from a long career in financial services.

Ordering and follow

Orders, pickup scheduling and catering requests run through the shop’s online page at Graze Craze. The Cumberland location also maintains local Instagram and Facebook accounts that highlight menu offerings and announce upcoming workshops.